M-Commerce & Social Commerce: The New Frontier?

In my last blog I went into the Rise of M-Commerce and the huge potential it has. To support my believe, the below graphs support it and detail it!

Click to Continue!

      

The above makes me think and ask myself the following questions:
                                                    

I.  What is the best device user group to target?

Will PC/MAC suffer the same faith as the CD?

Who uses which device?

What content do Mobile Device Owners browse? 

II. How does social media link into it?
How does Marketing have to adapt?

III. How does Social Commerce distinguish itself from B2C? 

"Social Commerce provides social context to the shopping experience. It is not B2C"

"The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience"

Both quotes I found in a little presentation by the Altimeter Group which you download here


Have all my questions been answered? Yes it has put my focus and understanding in place, having said so I did stumble on "the annual survey of changing B-2-B buyer behaviour" which provides some very interesting data! Interested? Download below

DOWNLOAD SURVEY HERE

The last two blogs have been very much data and research driven! It almost feels to me like building a business case! I will try in the future to combine my own experiences with the data available!




Keep on reading! I really appreciate it!