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| image: besttextmarketing.com |
Most marketing people try to convince me that SMS marketing is dead, not done, to complicated, to many regulations. I don't agree.
Where SMS Messaging is becoming pretty much the 1980's typewriter vs Commador 64, MMS offers exactly the same service only it is empowered by the Graphical User Interface on almost all mobile devices and increasing volumes of mobile user. This makes MMS perfect to market anything! It actually makes a marketeer's job easier! MMS enables you to add pictures and videos of products and services.
A 2009 study on marketings techniques concluded that:
"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read."Some simple stats prove the point:
2. 83% of all marketing messages are opened within 60 minutes of receiving
3. 95% of opted into a text message opened and read within 3 minutes
I am no super marketeer, nor a wizz kid, but 95% is fantastic rate, if only 95% of my page hits would read my blog... I would be bathing in internet sunshine.
MMS is basically created the likes of Instagram and Pinterest, where would they be without graphics uploaded directly from mobile devices?
When it comes to SMS and MMS marketing we all have experience with these dreaded messages making us think our phones are infected with "Mobile Herpes", but those are bad industry practices. In fact SMS/MMS Marketing is highly regulated (especially in the US).
As long as you stay within the rules of the law MMS offers M-Commerce an unbelievable platform.
Want to know more? Go to this section of my blog to download it or get "The 2013 Guide to TXT messaging regulations & best practices" here by Mogreet
Thanks for reading again, PLEASE LEAVE YOUR COMMENTS! I really like to hear what you have to say about it!
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