Why FacePhone and FaceDroid will fail

The latest rumours to surface is Facebook releasing its own smartphone..  
According to various different reports Facebook will introduce its own version of Android running on a phone with a ton of Facebook features. HTC is on board with Facebook and most likely offer "FaceDroid" on its phones. Facebook is reportidly looking for other manufacturers to join. As for further technical specifications not much is known.


Is this the latest sign of innovation?  
Nope, all Android and iOS phones come with Facebook baked into it. Whether it is chat, call, photo, poke or "Like It" it is available. 

The last time Facebook tried to enter the Smartphone market (with HTC ChaCha) it was not an experience to remember. The smartphone developed and manufactured by HTC flopped badly.

The Facebook name or brand alone simply is not going to drive people to buy a device based on its brand (Unlike Apple), especially Facebooks' trackrecord with its users privacy is doing the company not any favors. 

I just don't see the "FacePhone" on "FaceDroid" being any different from any other current smartphone. Only if Facebook is able to offer something completely new and innovative their FacePhone has a chance to succeed, so a powerfull camera is not going to cut it. 

Let me know what you think