Why IPhone will survive the S4, N4, Z10 and others to come

With the launch of the Samsung Galaxy S4, HTC One, LG Nexus 4 and Blackberry Z10 a war against Apple's IPhone 5 seems to be declared. But is it really? On the surface it might seem this way, but the real motivation could be seen in a different light. That is what I am going to discuss today.

A review of recently released smartphones showed that the Samsung Galaxy S4 indeed seems to fullfil its promise followed by HTC One. 
The Blackberry Z10 has a relatively low score, but is basically on par with IPhone 5. 
Interestingly enough the Galaxy S3 marginally outperforms the IPhone 5 and the Z10. 




Does the IPhone have a future?
The IPhone 5 is far from dead. The results published in the review by Primatelabs need to be looked at with a bit of nuance. The IPhone 5 has been on the market since 6 going 7 months, therefore the comparison with the Galaxy S4, HTC One and LG Nexus 4 are not reflecting its actual capabilities.  The S4, One and Nexus 4 all operate on 4 core hardware whilste the 5 is operating on 2 cores (with an operating 2,5 times faster than the IPhone 4S). If you take the release date of the IPhone 5 and benchmark it with phones released in a simular period it suddenly jumps  in ranking to #2 behind the Samsung Galaxy S3. 

What has the Galaxy S4 to offer that the IPhone 5 has not?

Marketeers wake up! MMS/SMS campaign is the most effective way!

image: besttextmarketing.com

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Most marketing people try to convince me that SMS marketing is dead, not done, to complicated, to many regulations. I don't agree.  
Where SMS Messaging is becoming pretty much the 1980's typewriter vs Commador 64, MMS offers exactly the same service only it is empowered by the Graphical User Interface on almost all mobile devices and increasing volumes of mobile user. This makes MMS perfect to market anything! It actually makes a marketeer's job easier! MMS enables you to add pictures and videos of products and services. 


A 2009 study on marketings techniques concluded that:

"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read." 

Some simple stats prove the point:

1. 97% of all marketing messages are opened (email marketing dreams of that rate)
2. 83% of all marketing messages are opened within 60 minutes of receiving
3. 95% of opted into a text message opened and read within 3 minutes

I am no super marketeer, nor a wizz kid, but 95% is fantastic rate, if only 95% of my page hits would read my blog... I would be bathing in internet sunshine.



MMS is basically created the likes of Instagram and Pinterest, where would they be without graphics uploaded directly from mobile devices? 

When it comes to SMS and MMS marketing we all have experience with these dreaded messages making us think our phones are infected with "Mobile Herpes", but those are bad industry practices. In fact SMS/MMS Marketing is highly regulated (especially in the US). 
As long as you stay within the rules of the law MMS offers M-Commerce an unbelievable platform. 

Want to know more?  Go to this section of my blog to download it or get "The 2013 Guide to TXT messaging regulations & best practices" here by Mogreet 

Thanks for reading again, PLEASE LEAVE YOUR COMMENTS! I really like to hear what you have to say about it!

Top 5 Mobile Security Threats 2013

Today I will expand further on Security threat for specifically mobile devices using Andriod's Operating System.

A quick refresher from my last blog where I discussed the most likely security threats for anybody using a mobile device (Smartphone or Tablet)

- Toll Fraud
- Ransomware
- Bring Your Own Devices (BYOD)
- "Drive-by Exploits"
- Mobile Payments via NFC

TOLL FRAUD:
(SMS Text)  Everybody with a mobile or smartphone receives txt message like "Text 3030 to get your daily weather forecast on your phone" you want it? You text back the number and you receive your daily weather forecast.
This is called PREMIUM SMS as in this figure >>>>>>






Toll Fraud occurs as displayed in the below graph. It is successfull and it happens to more and more users

1. A customer downloads an app that sends out an SMS message to that same ringtone provider.
2. The ringtone provider sends the confirmation message, but instead of reaching the smartphone owner, the malware blocks and confirms the text message before the user ever knows.
3. The malware writers further jumps in between the wireless carrier and the ringtone provider, pretending to be an aggregator, and collects the money you just paid through your bill. 

Ransomware:

What is Ransomware? Ransomware traditionally would infect PC's (via a trojan) and demand a ransom to unlock.  For Hackers it is a proven business model on pc's and now has set its sights on Mobile Devices Users.