IoT: 2 Alternative Network Communication Channels for Cloud

Most systems targeting the Internet of Things (IoT) utilize web-based cloud services to link users to devices and their data. But the Net, with its http and graphical interfaces, may not always be needed. At least one company has created an IoT device that communicates via simple text messaging.

The startup FizzJelly is offering cellular-connected devices for monitoring a range of sensors. These are hobbyist devices, intended for experimenters and developers to create their own IoT systems. The systems are Arduino-compatible and fully open for experimentation and customization.

So far, this sounds like many other IoT offerings. What is different about this start up,  is its method for connecting with the user. There is no mobile app or web service associated with FizzJelly. Instead, it uses (SMS) messaging for information exchange. This makes the system compatible with more than 80% of all mobile phones (smart or otherwise) now deployed. Talk about penetration rate!

1. TEXT Messaging (SMS) It is important to understand that the various sensors you establish in your network work READ MORE -->

Marketeers wake up! MMS/SMS campaign is the most effective way!

image: besttextmarketing.com

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Most marketing people try to convince me that SMS marketing is dead, not done, to complicated, to many regulations. I don't agree.  
Where SMS Messaging is becoming pretty much the 1980's typewriter vs Commador 64, MMS offers exactly the same service only it is empowered by the Graphical User Interface on almost all mobile devices and increasing volumes of mobile user. This makes MMS perfect to market anything! It actually makes a marketeer's job easier! MMS enables you to add pictures and videos of products and services. 


A 2009 study on marketings techniques concluded that:

"Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read." 

Some simple stats prove the point:

1. 97% of all marketing messages are opened (email marketing dreams of that rate)
2. 83% of all marketing messages are opened within 60 minutes of receiving
3. 95% of opted into a text message opened and read within 3 minutes

I am no super marketeer, nor a wizz kid, but 95% is fantastic rate, if only 95% of my page hits would read my blog... I would be bathing in internet sunshine.



MMS is basically created the likes of Instagram and Pinterest, where would they be without graphics uploaded directly from mobile devices? 

When it comes to SMS and MMS marketing we all have experience with these dreaded messages making us think our phones are infected with "Mobile Herpes", but those are bad industry practices. In fact SMS/MMS Marketing is highly regulated (especially in the US). 
As long as you stay within the rules of the law MMS offers M-Commerce an unbelievable platform. 

Want to know more?  Go to this section of my blog to download it or get "The 2013 Guide to TXT messaging regulations & best practices" here by Mogreet 

Thanks for reading again, PLEASE LEAVE YOUR COMMENTS! I really like to hear what you have to say about it!